Let business priorities go green

Outsmarting unsustainable lifestyle and fashion with supply chain traceability, innovation and collaboration.


Take smarter decisions faster

As brands gear up to satisfy consumers’ ever evolving lifestyle trends, they are met with new logistical challenge every day, every hour, every second.

Embrace the change with a partner who can decarbonise your logistics and help you plan better by anticipating the curves ahead with data-driven, low-emissions solutions.

A woman running in sports-wear, with mountains in background

Sustainability’s in vogue

The lifestyle and fashion industry has to keep up with the latest trends. And currently, there’s no bigger one than sustainability.

But there’s a disconnect: a recent Business of Fashion study found three in five shoppers care about sustainability, yet as much as 60% of fashion’s eco-claims have been classed as ‘unsubstantiated’ or ‘misleading’ by the Changing Markets Foundation. Brands are under pressure. Not only to minimise the emissions and waste of the industry, but to cater to conscious shoppers and stakeholders.

But true sustainability has to be holistic, involving the collaboration between brands, suppliers, and manufacturers. The supply chain has a critical role to play – helping brands deliver on the sustainability agenda and working towards meaningful change and quantifiable results.

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Sustainable Innovation in the lifestyle & fashion industry

From circular textiles and slow fashion to green fuel and much more, we take a look at the methods and processes lifestyle and fashion brands are employing to improve their sustainable practices and reputation.

Back view of a woman in sports wear; her hands widespread in the air

A new look?

Lifestyle and fashion has traditionally been a linear industry – where products are made, used, and disposed of. Now, we’re seeing an uptake in circular fashion models – where products are recycled and renewed – supported by the entire end-to-end supply chain. 60% of fashion executives are planning to invest in closed-loop recycling with brands such as Levi’s and Patagonia even setting up ‘repair shops’ that allow customers to fix old garments rather than buy new.

For high street fashion brand H&M, sustainability is firmly on the agenda. “To us, it’s clear the way we produce and consume needs to change,” says Leyla Ertur, the brand’s Head of Sustainability. They’re working with Maersk to explore and innovate new solutions for their supply chain, aimed at reducing their environmental impact.

The fashion industry is responsible for 10% of the carbon footprint of the world according to UNFCCC. It’s set to rise by more than 60% by 2030 if the industry does not transform towards sustainability.

McKinsey State of Fashion 2022

Watch the H&M case study

Hear more from H&M’s Head of Sustainability, Leyla Ertur, and Senior Vice President, Mats Samuelsson, about how Maersk are aiding their push towards more responsible operations.

More than 50% of fashion decision makers say traceability will be a top five enabler of reducing emissions in their supply chains.

McKinsey State of Fashion 2022

How can Maersk support brands’ sustainability aims?

Offering traceability and integrated data helps lifestyle and fashion brands track their current impact on the environment and progress towards more sustainability. Maersk’s support comes in the form of greener delivery, emissions reporting and ambitious net zero aims – delivering traceability to our customers but also the peace of mind that we share their aims and ambitions.

Setting the bar to net zero emissions for our customers and planet

To make sure we meet our customers’ sustainability objectives when transporting their products across the globe, A.P. Moller – Maersk have announced a more ambitious climate neutral target.

A model posing in fashionable attire with Maersk container in the background
Agility and resilience

While lifestyle and fashion brands need to think sustainably, agility and resilience are key to delivering on time for shoppers. Explore how to make your delivery more responsive to change.

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Digital integration

Technology can give lifestyle and fashion brands real-time visibility and new insights to create efficiencies across the supply chain. Find out more about the digitalisation of logistics.

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Maersk ECO Delivery

Introducing one of our most effective solutions to help you on your journey to decarbonisation. Maersk ECO delivery gives you the chance to transport your products more responsibly.

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