How Masidef’s partnership with Maersk has enabled them to directly manage orders, bookings, shippers and shipments on a single platform.


The customer

Masidef – a member of the Würth Group – is an Italian retail company specialising in the commercialisation of hardware, tools, home and plumbing products for large-scale distribution and DIY stores. They wanted a partner to simplify and optimise their challenging supply chain process.

The challenge:
Scalable supply chain processes

On paper, sustained growth is always good news for a business, but double-digit growth – year on year – also comes with a set of challenges that can put existing systems and processes under mounting pressure. Importing from Shanghai and Ningbo in China to Genoa in Italy, Masidef’s ongoing growth journey drove complexity into their supply chain processes and uncovered various challenges:

Visibility
Lack of visibility into their supply chain, especially the purchase order and booking management cycles.
Lack of logistics operations and increasing dependencies on third-party logistics service providers.
Supplier activities
Inefficiencies in the management supplier activities and performance management.

Facing these challenges, Masidef saw the need to implement scalable supply chain processes which could cope with their business growth ambitions while providing a new level of visibility and reducing third-party dependency.

Empowering small and medium-sized companies

The solution:
Empowering logistics professionals

Information is power, and when Masidef and Maersk reviewed the existing challenges, we quickly realised the potential of combining Maersk’s ocean offering with Maersk Flow, a digital visibility and carrier-neutral control solution specifically designed for small and medium-sized businesses. The integration of Maersk’s ocean and logistics services allowed Masidef to enjoy a complete, bundled logistics solution, including Maersk Flow, ocean transportation, customs brokerage and inland transportation services.

The result:
Supply chain visibility and increased control of logistics operations

Empowering small and medium-sized companies

Together with Masidef, we identified key areas which could help them boost their future business growth and face the supply chain challenges that come with it.

Key results of the implemented solution:

  • Visibility from purchase order to delivery at port of destination, with a comprehensive set of documentation, booking and shipment milestones.
  • Improved control over origin activities and the order-to-cash cycle.
  • Tracking of stock-in-transit.
  • Reduction of manual work through digitalisation.

Maersk Flow offers a single platform through which we can place and monitor our bookings and submit shipment forms with any carrier or freight forwarder. A comprehensive list of milestones provides us with a high level of visibility, while alerts and validations help us stay on top of events and exceptions. We are now able to directly manage orders, bookings, shippers and shipments on a single platform.

Marco Valdameri,
Head of Product Management, Masidef

Masidef's expectation to optimise its supply chain through a strategic partnership was met with Maersk helping to bring efficiency and visibility into their operations.

To see how Maersk Flow can simplify your supply chain by providing advanced visibility into your supply chain operations, click here.

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