Discovering new paths in the fashion & lifestyle supply chain

3 June 2024

A leading American lifestyle brand made its way to Jordan seeking new manufacturing opportunities and made the most of it with Maersk's integrated solutions.

When a prominent American lifestyle brand specialising in outdoor sportswear aimed to expand its influence in the region, it adopted a distinctive approach by establishing its manufacturing base in Jordan. The plan involved a 20% increase in apparel manufacturing for 2024 and an ambitious 50% growth (by volume) over the next 5 years.

Curious about the choice of Jordan? Globally, there has been a dynamic shift, expressing confidence in Jordan's manufacturing capabilities, duty-free benefits, and its strategic geographical advantage for a global supply chain.

All paths lead to Jordan

Jordan's vision for economic modernisation places a strong emphasis on advancing its manufacturing sector and establishing robust logistics facilities tailored to global fashion and lifestyle brands. Recognising the pivotal role of these industries in the global market, Jordan aims to create a conducive environment for innovation and efficiency.

By investing in state-of-the-art manufacturing facilities and optimising logistics networks, Jordan aspires to position itself as a hub for the production and distribution of high-quality fashion and lifestyle products. This forward-looking approach not only bolsters the nation's economic growth but also elevates its standing in the global marketplace, attracting investment and fostering sustainable development.

The Jordan advantage

Local factories adhere to world-class manufacturing standards and produce some of the highest-quality apparel and lifestyle products.

The location offers a lead-time advantage, with its proximity to the US and Europe resulting in reduced transit time.

Duty benefits lead to cost savings. While calculating the total cost of manufactured products, customers consider all the materials comprising various elements. As the product is shipped to the US, Canada and other markets, no duty is levied.

Diversification of the global source base is crucial. Despite intermittent conflicts in certain neighbouring countries, Jordan stands out as a beacon of stability, safety and resilience. It provides a secure haven for businesses, fostering a conducive environment for operations and growth.

Geared up to go all the way

Jordan's strategic advantage presented a unique opportunity for our customer. They sought a logistics partner capable of unlocking the full potential of this advantage. With our extensive regional presence, global connectivity, and comprehensive logistics solutions, we served as the ideal launchpad for this global lifestyle brand in Jordan. We strategically enabled them to harness duty-free benefits through Free Trade Agreements with the United States, the European Union, the European Free Trade Association, and Canada.

Supporting our customer’s vision, end to end

Purchase order (POs) management handled by Maersk

Managing vendor (manufacturer) production timelines for the brand in Jordan

Managing bookings of carriers with transportation to ports and consolidation at Aqaba CFS

Providing end-to-end visibility, thereby eliminating the trouble of dealing with multiple broken links

Performance management leading to better optimisation of time, cost and monitoring of quality

Strategic partnership to keep the customer ahead of disruptions

Dedicated continuous support from the Maersk team to manage operations and implementation, including onboarding of manufacturers or factories for the customer.

Reaching the top

The American outdoor lifestyle brand was able to seamlessly leverage Jordan as its new sourcing location with our global network and end-to-end supply chain management solutions.

Explore a new trail from Jordan with Maersk

Contact us to find out how our integrated logistics solutions can help your fashion & lifestyle business explore new markets with the Jordan advantage.

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