探索在多变中制胜的新途径
打造反应更迅速、更具韧性和可持续性的时尚潮流物流服务。
新的途径。新的可能。
要在时尚潮流行业里脱颖而出，必须不断思考新的方法，才能快人一步。必须开辟新的途径，从而开创一个可以优化库存、同时维持供应链反应迅速和可持续发展的世界。
行业概况
时尚潮流行业继续以飞快速度发展。 潮流可能在一朝一夕内形成，迫使您这样的品牌必须紧跟潮流。 社交媒体不仅可以控制最终用户，而且现在还有决定需求的能力。 如何保持相关不落伍，品牌需要打持久战。
除此之外，您还需了解定义当今行业的其他关键驱动因素。 您必须进入多个渠道，钻研可持续发展战略，及时到达市场，准确预测品牌下一步走向。
电商革新
您所在市场的时尚潮流行业对一个品牌的可为空间预期更高。 至少可以说，过去两年中电子商务的发展是前所未有的。 现在，各大地区都想挖掘电子商务的未开发潜力，尤其是在季节性节日期间。 除此之外，年轻消费者群购买力的增强进一步推动了电子商务的增长。 这明确意味着，作为一个品牌，您必须是在这一渠道中建立强大影响力的首批市场参与者之一，这样才能引起目标客户的注意。
除此之外，您所在市场的质量标准也有所提高。 这意味着您所需的物流解决方案必须能够抓住这些需求，并相应地加强供应链能力。
在此番情形下，无论过去的业绩有多么辉煌，现在，您的运营方式都需要不断演变。 于您而言，理想的供应链拥有端到端的物流合作伙伴，其能够以灵活、可靠的方式来根据不断变化的需求定制解决方案。 这样的合作伙伴可以支持品牌的按需生产周期，确保其产品按时进入市场，增强其技术能力，并提供相关洞见，让品牌做好准备迎接每一波新的浪潮。
我们深知，以下是您所在行业的显著特征：
与我们建立合作关系，助您构建强韧的供应链，即使有接连不断的业务中断事件。
Global Fashion Summit: From Ambition to Action
Lifestyle and fashion companies are continuously seeking opportunities to reduce their greenhouse gas emissions. Collaboration between fashion companies and their logistics providers is key to accelerating decarbonisation.
As clearly stated by Federica Marchionni, CEO of Global Fashion Agenda, the goal is to inspire, mobilise and advocate for more sustainable practices in the Fashion industry. Listen to global fashion experts as they collaborate with Maersk to co-create initiatives and strategies to lower their CO2e emissions within logistics on their journey to achieve net-zero ambitions.
VF Corporation and Maersk: Collaborating towards net zero
In order to achieve net-zero emissions, lifestyle and fashion brands are more committed to decarbonising their supply chains than ever before. As they strive for a more sustainable future for their supply chain and logistics, VF Corporation is collaborating with like-minded industry leaders such as Maersk, who share the same dedication to decarbonisation.
Listen to Jeannie Renne-Malone, Vice President of Global Sustainability at VF Corporation, as she sheds light on sustainability ambitions, practises and the importance of collaborating with Maersk within logistics to decarbonise their supply chain.
Outsmart demand fluctuations in lifestyle
Going by the trends of the past ten years, it’s clear that there’s no definite way to predict disruptions. Least of all in the lifestyle and fashion sector.
Josué Alzamora, Global Head of Lifestyle at Maersk, explains how lifestyle companies and their logistics partners can take various steps to outsmart the macro and micro disruptions.
Stitching together a digitalised supply chain
At every turn, innovations in digitalisation can be employed for greater optimisation in lifestyle supply chains. From ethical sourcing and production to sustainable ecommerce fulfilment and exciting in-store experiences, all lifestyle companies can benefit from integrating digitalisation into their supply chains.
The first e-book in the three-part series, Threading the digital needle, illustrates how digitalisation can uncover new opportunities within sourcing, lowering waste with traceability and demand forecasting.
Digitalising the Lifestyle Supply Chain
Fluctuations in consumer demand make inventory planning a constant challenge for the lifestyle industry.
In Maersk Industry Forecast, Josué Alzamora, Global Head of Lifestyle, Maersk, talks about how digitalisation is helping companies make inventory-related decisions faster, through improved visibility.
Informed capacity planning, powered by automation
Without automation, managing peak season demand would not be possible.
The partnership between Macy’s and Maersk is a proven example where automation helped in creating the flexibility to take last-minute decisions during the peak of holiday rush.
Together in the journey of sustainability
Prioritising sustainability within supply chains is becoming increasingly critical for the Lifestyle & Fashion industry—with the H&M Group, one of the major fashion retailers in the world, as a leading example.
The long-term vision of the H&M Group is a fossil-free supply chain and the collaboration with Maersk is critical to achieving that through solutions like green ECO delivery, intermodal transportation like electric rail and biofuel trucking with 90% CO2 reduction, and warehouses in Asia with solar panels. Get a glimpse of how this collaboration is making a true impact.
A sustainable future for the lifestyle industry
Consumers are becoming increasingly aware of environmental concerns and prefer brands that champion sustainability. Hence, catering to this consumer pool is now one of the biggest drivers of sustainability in the lifestyle sector, according to Josue Alzamora, Global Head of Lifestyle Vertical at Maersk. He also sheds light on how sustainability cannot transpire in isolation—brands that understand the importance of collaboration will be able to have a significant impact on the sustainability agenda.
Read our report, Maersk Fashionably Sustainable, for more on how fashion brands can best approach the idea of sustainable supply chains.
充满信心地拥抱改变
今天，您需要应对的不仅仅是处理时尚潮流行业的瞬息万变。 您还需要驾驭复杂的地缘政治格局以及可能出现的全球经济放缓。 在这样的时机之下，行业的需求形态存在巨大变动。 为确保业务的持续性，根据消费者和社交媒体的需求，保持产品系列的常变常新十分关键。
在这么多可变因素之下，您需要的是一个能够让全球业务持续运转的合作伙伴。 以下是我们的供应链战略能为您助力之处：
解决紧急业务中断的短期解决方案
- 保证库存和管理供应链的需求升降
- 优化现金流，降低风险
风险管理中期解决方案
- 重新平衡现有供应链，扩大供应商基数
- 制定数字战略，适应不断变化的需求和供应
保持不落伍的长期解决方案
- 改善端到端供应链可视性，提高灵活性和弹性
- 针对环境可持续发展的长期需求调整您的供应链
以结果为导向的合作关系
凭借我们的供应链解决方案，您将体验到切实的成果，不断推动业务的增长，从而始终在竞争中脱颖而出。
- 重点服务行业
提供各种运输方式的最大型集装箱运输公司，重视时尚潮流垂直市场 - 端到端解决方案
以关注您业务方方面面的解决方案，改善货流和财务表现 - 丰富经验
服务过全球超过半数的顶尖时尚潮流公司，久经考验的供应链解决方案 - 战略方案
提供从里到外的观点和市场洞见，启发您持续变革供应链 - 科技特长
结合先进技术和经过强化的数字能力，保持领先地位
“消费者心态正在发生迅速变化。 亚马逊、Uber、Netflix 和 Deliveroo 等科技领导企业拔高了顾客对速度和便利性的期望。”
“为变革而生”是我们当前行动和未来抱负的基础所在。 这具体体现为我们如何将对增长、价值创造和创新的关注，与我们致力于将行业带入一个更加可持续的未来的坚定承诺相融合。
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让我们以端到端，简化的供应链连通，助您大展宏图。
无论您需要什么，我们都可以随时为您提供帮助
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