Discover new paths to outsmart change

Create more responsive, resilient and sustainable lifestyle logistics.

New paths. New possibilities.

Winning in the lifestyle business demands that you constantly think of new ways to stay ahead of the curve. You must forge new paths to open up a world in which inventory can be optimised while keeping the supply chain responsive and sustainable.

Industry overview

The lifestyle industry continues to evolve at a rapid pace. Trends get formed in a day, putting the pressure on brands like you to keep up with them. Social media has not only put the end consumer in control, it now has the power to dictate demands. This has made it imperative for brands to fight out a constant battle of staying relevant.

In addition to this, you need to be aware of the other key driving factors that define your industry today. You must be present across multiple channels, craft strategies for sustainability, reach the market on time, and predict what your next move should be.

Under these circumstances, no matter how successful you’ve been in the past, your way of work needs to evolve continuously. For you, the ideal supply chain has an end-to-end logistics partner with the capability to customise solutions as per the changing demands in an agile and reliable way. Such a partner can support your on-demand production cycles, make sure that your product reaches the market on time, add to your technological capabilities, and provide insights to prepare you for every new wave.


Customer Centricity
Addressing customer demands
Creating a demand-driven supply chain to cater to what the customer wants
Omnichannel ready
You need to build your presence across all channels - from e-Commerce to retail outlets
Increased sustainability
It’s now imperative to have clear sustainability strategies in place more than ever
Efficiency with predictability
Adopting technological capabilities to anticipate your next move
Faster to market reach
Crafting solutions that enable your collections to hit the shelves on time


Outsmart demand fluctuations in lifestyle

Going by the trends of the past ten years, it’s clear that there’s no definite way to predict disruptions. Least of all in the lifestyle and fashion sector.

Josué Alzamora, Global Head of Lifestyle at Maersk, explains how lifestyle companies and their logistics partners can take various steps to outsmart the macro and micro disruptions.

Digitalising the Lifestyle Supply Chain

Fluctuations in consumer demand make inventory planning a constant challenge for the lifestyle industry.
In Maersk Industry Forecast, Josué Alzamora, Global Head of Lifestyle, Maersk, talks about how digitalisation is helping companies make inventory-related decisions faster, through improved visibility.

Informed capacity planning, powered by automation

Without automation, managing peak season demand would not be possible.
The partnership between Macy’s and Maersk is a proven example where automation helped in creating the flexibility to take last-minute decisions during the peak of holiday rush.

Together in the journey of sustainability

Prioritising sustainability within supply chains is becoming increasingly critical for the Lifestyle & Fashion industry—with the H&M Group, one of the major fashion retailers in the world, as a leading example.

The long-term vision of the H&M Group is a fossil-free supply chain and the collaboration with Maersk is critical to achieving that through solutions like green ECO delivery, intermodal transportation like electric rail and biofuel trucking with 90% CO2 reduction, and warehouses in Asia with solar panels. Get a glimpse of how this collaboration is making a true impact.

A sustainable future for the lifestyle industry

Consumers are becoming increasingly aware of environmental concerns and prefer brands that champion sustainability. Hence, catering to this consumer pool is now one of the biggest drivers of sustainability in the lifestyle sector, according to Josue Alzamora, Global Head of Lifestyle Vertical at Maersk. He also sheds light on how sustainability cannot transpire in isolation—brands that understand the importance of collaboration will be able to have a significant impact on the sustainability agenda.

Read our report, Maersk Fashionably Sustainable, for more on how fashion brands can best approach the idea of sustainable supply chains.


今天,您需要应对的不仅仅是处理时尚潮流行业的瞬息万变。 您还需要驾驭复杂的地缘政治格局以及可能出现的全球经济放缓。 在这样的时机之下,行业的需求形态存在巨大变动。 为确保业务的持续性,根据消费者和社交媒体的需求,保持产品系列的常变常新十分关键。

在这么多可变因素之下,您需要的是一个能够让全球业务持续运转的合作伙伴。 以下是我们的供应链战略能为您助力之处:


  • 保证库存和管理供应链的需求升降
  • 优化现金流,降低风险


  • 重新平衡现有供应链,扩大供应商基数
  • 制定数字战略,适应不断变化的需求和供应


  • 改善端到端供应链可视性,提高灵活性和弹性
  • 针对环境可持续发展的长期需求调整您的供应链



  • 重点服务行业
  • 端到端解决方案
  • 丰富经验
  • 战略方案
  • 科技特长

“消费者心态正在发生迅速变化。 亚马逊、Uber、Netflix 和 Deliveroo 等科技领导企业拔高了顾客对速度和便利性的期望。”

2019 年时尚界回顾

“为变革而生”是我们当前行动和未来抱负的基础所在。 这具体体现为我们如何将对增长、价值创造和创新的关注,与我们致力于将行业带入一个更加可持续的未来的坚定承诺相融合。

Steve Rendle,VF Corp. 主席和首席执行官,2018 年


消费者购买模式塑造了时尚潮流行业的格局,因此需要灵活的响应机制。采用全渠道策略,您可以确保公司能够更好地应对不断变化的消费者行为。灵活的解决方案可帮助您确保库存,随时满足消费者需求的波动。成功的全渠道策略,直接面向消费者的模式为核心,有助于您保持领先地位。马士基时尚潮流消费市场的供应链全球负责人 Josue Alzamora 解释了 DTC 战略在 2022 年的细微差别和重要性。


正确的采购策略是打造动态供应链的关键因素。 降低风险并迅速灵活响应市场变动的能力将赋予企业竞争优势。 这需要精心设计涵盖需求链、网络设计、库存可视性和业务连续性的策略。 所有这些内容必须协同运作,企业才能从容面对市场和需求波动。






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