Tapping into new markets
Pentland Brands is a global business with a diverse portfolio of sports, outdoor, and lifestyle brands. Its 20 offices across four continents serve customers in 190 countries, selling either directly or by licensees and distributors.
The acquisition of Speedo North America marked a strategic shift – one that required a supply chain capable of supporting growth at scale.
Fast-forwarding Pentland Brands’ presence in North America
Lifestyle brands operate in highly competitive markets where consumer loyalty is shaped by speed, availability, and seamless experiences. To win in this space, supply chains must deliver not only precision and reliability but also the flexibility to adapt quickly to changing consumer demand.
With the acquisition of Speedo North America in 2020, Pentland Brands embarked on a journey to transform their supply chain across the US. They needed to move faster into new markets and channels and be even more responsive to their customers.
What boosted Pentland Brands’ supply chain performance?
Leveraging air freight and inland solutions like rail in the US to keep cargo journeys smooth and uninterrupted.
Enabling collections to hit the shelves on time through Maersk’s vast suite of agile inventory solutions.
Ensuring delivery of Speedo products to stores and customers’ doorsteps.
Gaining access to real-time data to foresee and plan for delivery of new collections or when to enter new markets.
