Unifying as the Maersk brand: new information on the transition

6 July 2023

We are on a journey to unite Sealand Europe and Sealand Americas with the Maersk brand, and in the coming months we will begin servicing you as Maersk. Our new setup will allow us to bring more ease, efficiency, and expertise to your supply chain.

We are making this change as we believe we can offer you and your business a better logistical experience and stronger relationship with us, while simplifying your access points by gathering all your supply chain solutions under the Maersk name and brand.

Connectivity, expertise and ease

The accessibility and expertise you know from Sealand Europe and Sealand Americas will be expanded, giving you increased visibility and insight into current market situations and challenges, as well as the ability to penetrate future market opportunities for growth.

Through our controlled-asset network, we can offer you more global reach and connectivity, making it easier for you to expand your regional activities with global opportunities. With one of the largest transport networks in the world, we can offer you multiple flows to market, with more long-haul and short-haul options.

Ensuring a smooth transition

Delivering on our agreements is our priority. We understand the importance of ensuring this transition goes smoothly, and of minimising any disruption to your business.

In the coming months, we will begin servicing you using the Maersk name in Europe and in the Americas. The transition will be staggered, and you will hear from us again when the time comes to transfer your business to Maersk. Sealand Asia will transition at a later date.

Should you have any questions, our account managers and customer service staff are standing by to help at all times. You can also consult our Brand Transition page on Maersk.com for more information.

Your partnership matters

We look forward to continuing to be your local experts with an unmatched controlled-asset network, offering you global opportunities, wider product and services offering with supply chain visibility and versatility.

Customer FAQ – Unifying Sealand with Maersk

A singular, unified Maersk brand

Sealand Americas and Sealand Europe are now unifying with Maersk. An announcement for Sealand Asia will follow at a later date.

By unifying with Maersk, we will be able to offer you extended regional expertise and connectivity, whilst accessing an unmatched global network of controlled assets. We will remain regionally close to you, offering you global reach and scope with a wider range of solutions, globally and locally.

This will allow you to create a supply chain that works for you, your way for your business. Our unmatched combination of our network of controlled assets, new digital platforms, and strong competencies will support your needs, however and whenever they occur.

In line with the unification, these changes will occur:

In the coming months, we will begin servicing you using the Maersk name.
Changes to the appearance of physical assets and offices are underway and are expected to continue over the remainder of 2023.
Our Sealand social media accounts and newsletters will be phased out. Relevant content will be shared on Maersk equivalents going forward.

The unification with the Maersk brand was made with you, our customers, at its centre. It will expand your scope from regional to global, give you access to a greater range of transportation products and logistical services, easy access to booking through Maersk.com.

The benefits Maersk can offer include but are not limited to:

Global solutions, including ocean, air, and enhanced regional inland options
Larger range of products and solutions tailored to your needs
Extensive and controlled transportation networks close to market demands, offering multiple regional and global connections with more short- and long-haul options
Digital and data platforms that will give more visibility of logistics networks, allowing customers to make timely decisions with ease
more global expertise and insights into markets
Fewer contact points

In the coming months, we will begin servicing you using the Maersk name. You will then be invited to begin booking through Maersk. Depending on how you currently book with us, we will endeavour to mirror your booking journey with Maersk.

If you need support booking through Maersk.com, we have an easy to follow step-by-step guide. You can consult our Brand Transition page which hosts our Frequently Asked Questions. Our account managers and customer service staff are standing by to help if you need support.

If you use EDI and API connections with a third-party provider, you need to inform this third party once you have been migrated from Sealand Americas/ Sealand Europe to Maersk. After this point, new EDI bookings can only be placed with the Maersk EDI channel.

We understand that even after the migration, there may still be shipments enroute, and we have asked third party providers to continue to send EDI Cargo Status messages until those shipments are complete.

We understand that you may not need or currently be interested in the solutions and products we can offer through our integrated logistics services. In this case, you will still have access to the elements you need, as well as improved connectivity through our controlled asset network. With more short- and long-haul options to choose from, you can better create a supply chain that works for your business needs and challenges.

By simplifying our commercial setup, you will have more modality and fewer restrictions, with an unmatched combination of a controlled asset network, new digital platforms and unique competencies, both global and local, regardless of which services and products you need from us.

We remain committed to providing you with solutions that serve your supply chain and business. Please reach out to our local teams to discuss your needs and what we can offer you.

Booking

In the coming months, we will begin servicing our Sealand Americas/Sealand Europe customers using the Maersk name. The process will be staggered and will take several months.

You will be notified by our teams when we start preparing to serve you as Maersk . When everything is ready, you will be invited to start booking through Maersk. Please be assured that you will be given sufficient notice.

We are doing everything we can to make this transition a smooth experience for you and your business, and to ensure you are advised of changes that may be relevant to your business.

Delivering on our agreements is our priority. Existing rate agreements with a validity period extending over the transfer date will remain valid for the original validity period, as will any free time offers and space commitments provided in connection with those valid rates. In very few cases, it may be necessary to review credit agreements to align existing agreements you have with Maersk. Our local teams will work with you to make sure the transition happens fluidly, and that any disruption is minimised.

We will contact you to let you know when your account with Maersk is ready to use. Once this has happened, you will be invited to book through Maersk.

By unifying Sealand Americas and Sealand Europe with Maersk, you will have access to Maersk’s unmatched controlled-assets network, giving you more control, visibility, and connectivity regionally as well as globally. Additionally, you’ll have access to a range of transportation products and logistical services, offering even more modality and more access to L&S products than before.

Our ambition is to mirror your current booking journey where possible, and we also want to simplify how you interact with us. As such, you might be encouraged to start booking with us through the Maersk.com website after a given transition period.

Products and services

In uniting Sealand Americas and Sealand Europe with the Maersk brand, we will now be able to offer you access to an even greater suite of products and services, adding increased visibility and control in your global supply chain. Going forward, our strong combined competencies will continue to support your business needs and help you access a global market as well as the regional you have enjoyed through your partnership with Sealand.

Who to contact

Our partnership with you remains our priority. As with any major transition, there may be changes to the structure of our organisation. We will do our utmost to ensure that you continue to feel supported and can capitalise on the benefits of the expanded range of products and services. We look forward to remaining a trusted partner to you throughout the integration and into the future.

Sealand Americas and Sealand Europe contact details, including email addresses, will remain active for a period after the transition. However, staff may start to respond to you from the Maersk addresses.

If you are emailing group emails after the address has changed, your email will be forwarded to the correct inbox, and you will get an autoreply with the new contact details. Until then, you can use the same Sealand contact information as before.

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