Mian Muhammad Ali Hameed, Chief Operating Officer - Sazgar Engineering Works Limited


Sazgar and Maersk, redefining automotive logistics through greater control and efficient supply chain management.

Sazgar Engineering Works

Background

From humble beginnings in home appliances in 1991, Sazgar Engineering Works Limited has transformed into a leading player in Pakistan's automotive industry. Their dominance in the 3-wheeler segment, with a global reach spanning over 25 countries including Japan, is built on a foundation of high-quality products catering to a diverse customer base.

Sazgar took bold steps by entering the 4-wheeler market in 2018. This strategic move, coupled with impressive production facilities and strategic alliances with renowned Chinese automobile manufacturers BAIC and GWM, cemented their position in the industry.

Further solidifying their commitment to innovation, Sazgar introduced a Hybrid Electric Vehicle (HEV), including Pakistan's first locally assembled Hybrid Electric SUV. A robust network coupled with efficient operations through people-centric policies are the cornerstones of their early success.

the Hybrid EV SUV launch

Challenge

Sazgar's entry into the automotive sector, particularly the collaboration with GWM for the Hybrid EV SUV launch, faced a daunting array of challenges.

The stringent demands of the industry, especially regarding supply chain reliability, were unwavering. The rapidly fluctuating ocean space, the need for purchase order adjustments, frequents delays, and the economic turmoil in Pakistan further complicated the process. Moreover, market-wide hurdles such as import bans on auto parts and complex customs procedures, compounded by communication problems with Chinese suppliers, hampered Sazgar's overall operations. This further cast doubt on their automotive ambitions.

 Maersk crafted a robust ocean and logistics package

Solution

Recognising Sazgar's critical needs in the complex automotive landscape, Maersk stepped forward with comprehensive, customised solutions. Through an in-depth analysis of their processes and supply chain requirements, Maersk crafted a robust ocean and logistics package addressing every aspect of the challenges.

The key benefits of Maersk solutions:

Integrated supply chain management

Taking care of planning and order validation to cargo movement visibility and production scheduling.

Bridging the communication gap

Facilitating seamless communication with Sazgar's Chinese suppliers by deploying a Chinese-speaking representative.

Optimising costs and operations

Long-term rate agreements and flexible alignments stabilised finances. Further improving inventory control, reduced transit losses, and ensured on-time delivery.

Real time supply chain visibility

Ensuring transparent processes enabled by advanced tracking systems and efficient communication channels.

Manage booking

Customised logistics services

Maersk tailored solutions to Sazgar's specific needs, including PO upload, vendor management, carrier management, and document management.

Phased implementation

Strategic implementation of solutions with system integration and testing, ensured seamless alignment with Sazgar's operations, maximising satisfaction.

Result

Since July 2022, the Sazgar-Maersk partnership has moved over 1,500 FFEs, highlighting the efficiency and reliability of Maersk's logistics and supply chain management solutions. This powerful alliance has not only streamlined Sazgar's logistics operations but has also yielded significant improvements in inventory control, operational efficiency, and customer satisfaction. Reduced transit losses and guaranteed on-time vehicle deliveries have been key contributors to this success.

Looking forward, the partnership is set to expand its suite of services to include intermodal solutions like trucking to deliver CKDs to their factory and warehousing. This comprehensive approach will further accelerate Sazgar's automotive ambitions and strengthen its position in the industry.

Sazgar's automotive journey steering towards excellence - Watch this video

02:00

Empowered by Maersk's tailored solution, Sazgar confidently navigated the complex automotive landscape, establishing a smooth and efficient supply chain that fuelled their ambitious journey. Today, Sazgar's diverse portfolio, unwavering commitment to customer-centricity, and persistent pursuit of innovation continue to reshape the future of Pakistan's automotive industry.

Interested in learning more about Maersk's supply chain management solutions?

Share your details in the form below and a Maersk representative will contact you to address your specific requirements. Discover seamless automotive supply chain solutions here

Thank you for submitting the form.

Explore seamless automotive supply chain solutions here

Please be aware that if you’re new to Maersk, you’ll first receive an email to verify your information before we can reach out.

If you want easy access to our products and services, you can also create an account here:

Get started

Something went wrong

Please try submitting the form again. If it doesn't work, please contact us through one of our available contact options.

Interested in learning more about Maersk's supply chain management solutions?

Share your details in the form below and a Maersk representative will contact you to address your specific requirements. Discover seamless automotive supply chain solutions here

By completing this form, you confirm that you agree to the use of your personal data by Maersk as described in our Privacy Notification.

无论您需要什么,我们都可以随时为您提供帮助

解决方案

解决方案

我们满足从供应链一端到另一端的客户需求。
联系我们

联系我们

我们的专家团队随时为您服务。
查询价格

准备好运送货物?

查询航运及内陆运输费率。
关注最新动态
注册订阅马士基新闻与洞察
收取直接发送至您收件箱的有关供应链趋势的宝贵信息,在业内保持一路领先

提交此表,即表示我同意通过电子邮件接收 A. P. 穆勒-马士基集团及其关联公司接收物流相关新闻和营销信息更新。我了解我可以随时通过点击退订链接,取消接收此类马士基推送信息。如需查看我们会如何处理您的个人信息,请查阅隐私公告

感谢您注册
您现在已经注册接收新闻通讯。您很快将收到一封电子邮件,其中将说明如何对该新闻通讯进行偏好设置。
已订阅
您可以随时取消订阅。