Every summer in central Chile, the cherry orchards come alive in a race against time. These deep red cherries are destined for markets around the world.
For Geofrut, one of Chile’s leading fruit exporters, that moment marks the start of a complex and high-stakes journey. The cherries must travel thousands of miles to Asia in perfect condition, arriving at just the right moment.
A race against the clock
With one of the shortest production windows in the fruit industry, cherries demand speed, expertise and reliability.
As Geofrut expanded its global reach, the logistical challenge grew tougher each year. Moving large volumes across oceans in tight timeframes while maintaining flawless quality required a partner that could match their urgency and ambition.
The company needed a logistics partner that could match its pace of growth and provide reliability during peak seasons.
A partnership built on precision
That’s where Maersk came in. Over the past five years, Geofrut and Maersk have built a partnership that supports the seamless movement of fresh cargo, while ensuring quality from farm to market.
Together, we designed a logistics system that connects every link of the supply chain, from the orchards of Chile’s Central Valley to supermarket shelves across Asia. By integrating ocean shipping, inland transport, air freight, cold storage and customs clearance under one coordinated approach, Maersk helps Geofrut focus on what they do best: producing world-class fruit.
Maersk is our strategic partner in logistics from origin to destination. They enable us to closely monitor the fruit’s journey every day, providing an end-to-end logistics solution that has evolved with the times, meets international standards, and remains fully committed to our shipments.
Keeping freshness in motion
To ensure Geofrut’s premium cherries reach global markets at peak freshness, Maersk provides a suite of integrated logistics solutions, designed to deliver reliability, visibility and speed across every stage of the cold chain.
These solutions worked together to optimise Geofrut’s operations and support its growth in international markets.
Maersk solutions that support Geofrut’s operations include:
Coordinating inland transport, packing, ocean shipping, customs clearance and final delivery.
Maintains stable temperatures to keep cherries fresh across long ocean journeys.
Offering real-time tracking and alerts, providing full transparency over cargo.
Providing proactive support, securing capacity during peak seasons, and resolving challenges quickly.
Testing and developing new logistics solutions to continuously enhance efficiency.
A relationship driven by quality, reliability and expertise
Each year’s harvest reinforces the partnership between Geofrut and Maersk, not just in tonnage or timelines, but in shared confidence. When challenges arise, both teams work side by side to resolve them quickly, ensuring the cherries’ journey remains seamless from orchard to overseas.
The results speak through every successful season. Together, Geofrut and Maersk have:
- Improved delivery reliability
- Reduced complexity through transparent, connected operations
- Strengthened Geofrut’s reputation for exceptional quality fruit
Planning ahead for continued fresh deliveries
As global demand for Chilean fruit continues to grow, Geofrut and Maersk are already looking to explore new multimodal transport options, expand cold storage capabilities, and leverage data-driven insights to make every season smoother than the last.
Be ready to scale your fresh produce exports with confidence
At Maersk, every partnership begins with understanding what matters most: quality, reliability and timing. With advanced reefer technology, real-time visibility tools, and integrated inland, ocean and air logistics, we ensure your fresh produce reaches global markets in peak condition.
Whether you’re expanding into new regions or optimising existing routes, Maersk’s integrated cold chain network gives you the control and confidence to scale sustainably and meet growing global demand.
