Sweet and resilient logistics: How Maersk powers chocolate supply chains across Latin America
On this year’s World Chocolate Day, discover how Maersk supports Latin America's thriving chocolate industry with smart logistics, digital customs, and end-to-end supply chain solutions—from cocoa farms to global retail shelves.
The heart of chocolate day starts with logistics
Chocolate Day is more than a celebration of indulgence—it's a testament to the intricate logistics that bring cocoa from farms to festive shelves. In Latin America, where chocolate has deep cultural roots and growing global influence, the logistics behind every chocolate bar are as rich as its flavor. From Panama to Patagonia, Maersk is helping chocolate producers and distributors navigate the complex journey with precision and resilience.
Latin America: Birthplace of cocoa, hub of opportunity
As the birthplace of cocoa, Latin America is reclaiming its place in the global chocolate narrative. Countries like Colombia, Brazil, and Venezuela are cultivating high-quality cocoa and bringing new life to the market with bold, locally inspired flavors like passion fruit, dulce de leche, and chili. Though the region produces 20% of the world’s cocoa, its diversity offers flavor varieties unmatched elsewhere.
In the past year, Latin America and the Caribbean exported chocolate and cocoa products valued at $12,142 per ton, a rise of 11% year-on-year, underscoring the region's growing clout in the global market.
But delivering that richness to consumers isn’t simple. Moving chocolate across borders and climates requires a resilient supply chain—one capable of navigating fragmented infrastructure, unpredictable weather, and surging seasonal demand. That’s where logistics becomes the true hero behind every chocolate bar.
The hidden struggles behind every sweet moment
In Colombia, a chocolatier in Medellín crafts small-batch truffles with locally sourced cocoa. But reaching customers in Cartagena or exporting to Miami means navigating unpredictable road conditions and customs delays.
In Brazil, a major FMCG brand prepares for Easter, its biggest sales season. Yet torrential rains in the south delay sugar deliveries, and congestion at Santos port threatens to derail timelines.
In Argentina, a family-run confectionery business has perfected its alfajores recipe. But without access to temperature-controlled storage, their products risk melting before they ever reach the shelf.
These are not just logistical issues—they’re emotional ones. Because when a child doesn’t get their chocolate, it’s not just a delivery failure, it’s a broken promise.
Maersk: The bridge between passion and possibility
Maersk understands that logistics isn’t just about moving cargo—it’s about protecting what matters most. Across Latin America, Maersk connects producers, FMCG brands, and retailers through solutions that combine regional expertise, advanced technology, and global infrastructure. From the cocoa fields of Venezuela to supermarket shelves in Europe, Maersk enables chocolate to move with precision, speed, and care—ensuring that passion at origin becomes delight at destination.
Customs: Clearing the way for growth
Customs procedures across the region are often inconsistent and opaque, causing frustration and costly delays. For chocolate exporters, where timing and freshness are critical, even minor documentation issues can create major setbacks.
Maersk addresses this pain point with digital customs tools that simplify compliance, reduce clearance times, and provide real-time visibility. Whether moving cocoa beans from Colombia or shipping finished products to Europe, Maersk transforms customs from an obstacle into a source of confidence and speed.
Contract Logistics: Protecting what matters
Temperature-sensitive cargo like chocolate requires storage conditions that guarantee stability from production to point of sale. In Uruguay, a boutique chocolatier once lost an entire shipment due to poor warehouse conditions. Temperature spikes melted their dreams—literally. Maersk’s Contract Logistics services offer climate-controlled storage in key Latin American hubs, ensuring that delicate products are preserved from the moment they leave the factory to the moment they hit the shelf.
Distribution and transportation: Resilience on the move
From little cities in Rio to mountain towns in Salta, chocolate must reach every kind of retailer—often through unpredictable terrain and under tight deadlines. Last-mile delivery in countries like Chile and Venezuela presents ongoing logistical challenges.
Seasonal peaks, such as Chocolate Day or Black Friday, add further complexity. In Argentina, one FMCG company nearly missed a launch due to a lack of refrigerated trucks during high season.
To overcome these challenges, Maersk leverages multimodal transport solutions and predictive analytics, allowing brands to adapt quickly and keep pace with demand. From sea to air to road, Maersk keeps chocolate moving—intact and on time.
A smarter, resilient and sweeter supply chain
As Latin America continues to rise as a global chocolate powerhouse, the logistics behind the sweetness must evolve. With Maersk’s support in customs, warehousing, distribution, and transport, brands across Latin America can move from reactive to proactive, turning operational complexity into customer satisfaction.
Because in the end, it’s not just about moving cocoa. It’s about delivering joy—on time, every time.
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