Sweeping through supply chains, digital advancements are bringing new opportunities for lifestyle manufacturers, fashion companies, and end consumers. Pioneering lifestyle brands have already begun to collaborate with digital and technological specialists, creating partnerships that are enabling companies to reach their goals of creating more resilient, sustainable, and responsive supply chains.

The future is now: digitalisation in the lifestyle industry

There are many ways to introduce digitalisation into lifestyle supply chains. From sourcing and production to last-mile fulfilment for direct-to-consumer brands, there is an opportunity for lifestyle companies, no matter their size or scope, to benefit from digitalisation. In our three-part e-book series, we will explore the various entry points for digitalisation to make an impact in the lifestyle industry.

Our first e-book, Threading the digital needle, will cover digital advancements in the upstream supply chain, exploring new opportunities within the manufacturing process such as demand forecasting and ethical sourcing of raw materials. The second e-book, Tailoring the digital suit(e), covers the midstream portion of the supply chain, looking at advances within factory and fulfilment automation, visibility, and smart fashion. Lastly, we finish our series with Trimming the digital edges, a deep dive into the downstream lifestyle supply chain; covering innovation in showrooms, social media and digitalisation in last mile delivery.

Dive deeper into the fashionable world of digitalisation in the lifestyle industry, and download part one, Threading the digital needle, here:

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