Fruit Attraction is back! Marking its 15th year, the industry event will take place from 3-5 October 2023 at IFEMA Madrid, with more than 90,000 customers from 135 countries expected to attend.

Fruit Attraction 2023 is the international meeting point for fruit and vegetable professionals, making the city “the global epicentre of fresh produce commercialisation”  for a few days this autumn. A space for debate, exchange of knowledge, and viewing the latest developments in the sector, Fruit Attraction is the major platform for operators to create solid business relationships and open opportunities in new markets.

Maersk is excited to be at Fruit Attraction 2023 and is looking forward to attending and participating in many of the discussions planned. This blog will explore what to expect at the upcoming event and share updates on the biggest questions for fruit and vegetable logistics that’ll be discussed at Fruit Attraction 2023.

Let's dig in.

Male and a female harvesting apples

A little taste of what to expect at Fruit Attraction 2023

Fruit Attraction is an indispensable sales component for the worldwide distribution of fresh products. Held in October, it is at a key point in the supply and demand cycle. Thanks to its geographical location in Madrid, it’s a gateway to Europe from Latin America.

The fair offers a diverse range of spaces to explore: the Fruit Forum will host congresses, discussions, round tables and conferences, while the Fresh Produce, Auxiliary Industry and Fresh Food Logistics areas will spotlight global fruit and vegetable products and businesses.

A truly international event, attendees will gain valuable insights from all corners of the world.

A highlight of the event is the annual Innovation Hub Awards, which celebrates those paving the way in the sector with their industry and individual business research, development and innovation efforts. The awards are divided into three categories:

  • Fresh Produce Award
  • F&V Industry Award
  • Sustainability and Commitment Actions Award

What’s on the menu at Fruit Attraction 2023?

Designed to answer some of the most pressing issues in fruit and vegetable logistics today, Fruit Attraction 2023, organised by FEPEX and IFEMA, will host talks on topics such as AI in the industry, staying ahead of consumer trends, and finding solutions to increasing climate volatility. Sessions include:

  • Five ways early fruit sizing AI can improve your bottom line (Hectre)
  • AI at the service of a sustainable agro sector (Ametic)
  • How to win in the era of consumers (Amfresh group)
  • Investing in innovation (Amfresh group)
  • International trade in the fruit and vegetable sector: how to facilitate growth and profit in a complex global landscape (Ebury)
  • Seven benefits of solar energy in the fruit sector (Ekhi)

These are just some of the hot industry topics that'll be discussed at the fair. View a full breakdown of the various activities and insights the event offers:

A set of hands choosing avocados in a supermarket

Harvesting partnerships for sweet success with Maersk

It’s important that the fruit and vegetable industry looks to the future and is prepared for any possible disruptions. Partnering with an expert logistics provider can help them achieve end-to-end visibility, control and reliability.

Maersk's cold chain experts will be on hand at Fruit Attraction 2023 to help you solve your challenges, overcome common issues, and identify areas of improvement across your whole supply chain. Come and visit us at Booth 4C07/Hall 4 and speak to our Cold Chain Experts.

Find out more about what Maersk will be getting up to at Fruit Attraction 2023. Not at Fruit Attraction 2023? You can still book a free remote meeting with our cold chain experts at a time that suits you.









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