释放技术和电子行业的 UPSIDE(优势)潜力



我们相信,综合物流就是转型的动力。新的数字化平台、互联的物理资产和颠覆性的洞察就是答案。通过综合物流,获得新的视角并释放 UPSIDE(优势)的潜力。

Industry overview

Technology companies are re-examining their value chains to improve resilience and agility. However, they still face challenges as the bottlenecks from the start of the decade persist. Today, a growing number of industry leaders and their lead logistics partners consider digitisation a strategic imperative for supply chains, with 61% of respondents in a recent report mentioning it as a source of competitive advantage.*

*Source: Gartner, April 2022

Along with technology, some distinct themes are providing companies within the industry with pivotal opportunities to grow:


Complexity of sourcing components

  • Speed to market has become critical for success due to increasingly high consumer demand and shorter product lifecycles.
  • Research shows that many industries are competing for similar components, fuelling more shortages. Companies are, in turn, rethinking just-in-time (JIT) strategies.*

Digital transformation is gaining speed

  • Studies show that digitalisation is gaining speed to reduce costs, streamline business processes and bring more transparency.*
  • New-age solutions like digital databases and graph analytics are being implemented to create a connected supply chain.
Cart pictogram

Seamless integration through omnichannel retail

  • Current trends indicate that rising customer expectations have reduced delivery times, adding more pressure on companies.*
  • Companies, meanwhile, are pushing for seamless integration of offline and online channels to create a combined user experience.
Drop pictogram

A tech-led push towards sustainability

  • Growing ESG pressures could trigger technology companies to increase their focus on sustainability.
  • A recent corporate study showed that companies are realising the importance of scaling modern technologies for a more sustainable manufacturing process. Circular economies and other emerging solutions are also expected to grow.*
*Source: Bain & Company, 2022

Two key focus areas can help technology companies stay ahead of the curve

Agility to drive growth

  • Increasing visibility: A global survey found that visibility was a big challenge for supply chain executives, with only 2% of respondents claiming to have visibility beyond the second tier of their supplier base. Companies need to share critical information through the value chain to tackle uneven demand and enable proactive planning.*
  • Accelerating digitalisation: Digitalisation of the supply chain enables companies to address new consumer needs and improve efficiency in reaching their target markets. It can help make technology companies faster, more flexible and more accurate in tackling disruptions.
  • Developing omnichannel capabilities: Consumers’ expectations of the shopping experience are changing. For technology companies, failure to offer a multi-channel experience can cause them to lag behind more agile competitors.
  • Improving speed and reach: Speed throughout the supply chain can lead to unprecedented gains for technology companies. A fast supply chain has become a competitive advantage, helping boost market share and customer loyalty.
Man holding electronic scanner in warehouse

Resilience against current and future challenges

  • Strategic sourcing: Recent global research showed that companies increased their inventory during the pandemic more than diversifying their sourcing. However, regionalisation of supply chains was still a top goal, with 90% of companies wanting to implement it over the next 3 years.*
  • Collaboration: Despite a rise in transparency, supply chains remain fragmented, with different departments operating on different KPIs. Sharing of information between stakeholders can reduce larger impacts on revenue and help deliver during contingencies.
  • Accelerating digitalisation: Technology companies are investing in supply chain analytics and alternate sources to better manage disruptions. These investments can also help lower the cost of raw materials.*
Man in warehouse
*Source – McKinsey & Co, Nov 2021

A perfect fit to achieve serious sustainable goals

With the clear sustainability purpose, Electrolux aims to achieve climate neutrality in its operations by 2030 and throughout the value chain by 2050. Electrolux sees a partner in Maersk who also has ambitious commitments to reducing carbon emissions and has signed up for Maersk ECO Delivery to make a difference. Filippo Milanese, Chief Purchasing Officer at Electrolux, reveals three reasons why he thinks Maersk is a perfect fit for Electrolux; and how together they can show end-consumers that they are serious about change and ready to walk the talk on matters of sustainability.

运输和物流行业让全球贸易像发条一样井然有序地运转,通过全球供应链为生产商和供应商连接消费者。 它如同一台包含众多齿轮和轮子的复杂机器,这些齿轮和轮子需要协同合作,才能将产品从 A 地顺利运输到 B 地。正是因此,惠普于 2010 年开始就与马士基密切合作,简化其供应链。 惠普和马士基保持着长期可靠的合作关系。

- Rod DeGesero,惠普公司采购和合作伙伴管理全球总监


- 高德纳 2019 年供应链技术八大趋势。





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