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Tariff exposure has become the new baseline for APAC supply chains. Our latest Maersk Blue Paper — based on insights from 260 logistics decision‑makers across the region — reveals how organisations are redesigning networks, digitising compliance, and connecting AI to decision‑making to stay ahead.
What’s happening in APAC trade
- 72% of companies report high tariff exposure, driven by sustained geopolitical shifts
- Documentation, admin workload, and slower customs clearance are now the biggest operational barriers.
- ASEAN hubs like Vietnam, Thailand, and Indonesia are rapidly emerging as diversification routes.
Why leaders are pulling ahead
- Compliance is digital and auditable.
- AI is connected to compliance platforms.
- Networks are structurally redesigned for multi-hub resilience.
Three pathways companies are taking
- Cost Absorption (71%) – Pass tariffs to customers; exposure remains.
- Corridor Optimisation (30%-49%) – Tactical routing changes; exposure persists.
- Structural Repositioning (21%–30%) – Multi-hub networks and ASEAN sourcing that reduce exposure.
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