Retail and lifestyle brands across Latin America are navigating a fast-changing consumer landscape. While many trends align with global patterns, the region’s unique cultural values and historical context create distinct consumer behaviours that set Latin America apart from other international markets.
In partnership with Inexmoda, we’ve developed a whitepaper that delves into the Latin American consumer profile, focusing on four key markets: Colombia, Chile, Peru, and Brazil. Our research reveals that although some behaviours mirror global shifts, each country’s identity is shaped by a blend of cultural heritage and lived experiences — resulting in localised trends that demand tailored approaches.
To truly understand these consumers, it’s essential to consider a layered mix of global influences, regional tendencies, and country-specific dynamics. There’s no one-size-fits-all model — only patterns that emerge from the intersection of broad trends and local realities.
That’s why Maersk prioritises both, regional insight and national nuance in designing logistics solutions. This whitepaper highlights the most relevant consumer trends in the retail and lifestyle sectors and explores the deeper forces driving purchasing behaviour and market evolution in Latin America.
We also share Maersk’s perspective on the future of regional logistics and global retail in the Latin American context—along with practical steps for brands to apply these insights and adapt their supply chains for long-term, sustainable growth.
Download the whitepaper to better understand the region’s retail and lifestyle landscape and explore solutions that can address both, your digital and physical logistics needs.
What you can learn from our whitepaper:
- Latin America’s retail and lifestyle consumers aren’t following global trends. Discover the region’s counter-trend behaviour that has a stronger emphasis on tradition and local trust, and a scepticism of digital-only solutions.
- Consumers across LATAM are returning to physical stores. How can your business rebalance its strategy to appeal to this mixed market?
- Wellness, sustainability and personalization are playing a key role in purchase habits. Learn how to adapt to these new rules of lifestyle retail in Latin America.
- Connect consumer trends to supply chain priorities with Maersk as your integrated logistics partner.
About Inexmoda
Inexmoda is a Colombian institute that provides research, marketing, innovation, training, internationalization, and competitiveness tools for the textile, apparel, distribution channels, and other design- and fashion-sensitive sectors. They support market exploration and diversification by promoting the signing of national and international agreements, cooperation accords, free trade agreements, and economic cooperation or investment protection treaties.
Inexmoda conducts research, provides analysis and offers support to the textile and apparel sectors, as well as other industries influenced by design and fashion.
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Download the whitepaper
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