From the inside, a global supply chain can look like a linear structure with links from source to destination. A bird’s eye view, however, reveals a much more intricate ecosystem – a network of connections between people, partners, processes and data. If this ecosystem can be redesigned to align all elements in terms of objective, purpose, mindset and strategic direction, much value can be created through a supply chain. Moreover, once a strategic alignment is achieved, the task of putting systems and processes in order becomes a lot easier.
Allowing value to flow
A truly connected supply chain will allow insights and value addition to flow across links, not just linearly, but in any direction. To enable such a flow of value, businesses are rethinking logistics. The aim is to strengthen trust between supply chain partners by facilitating greater collaboration and accurate data exchanges. After all, people who trust each other and work towards the same goals can move mountains. Or in this case, they can transform their supply chain into a strategic advantage that stays ahead of trends, demand and ultimately the competition.
5 areas supply chains need to prioritise as they transform
For supply chains as fragmented as those in the FMCG, retail or lifestyle industries, the risk of ending up with fragmented technology solutions is high. A single platform that brings information from different parties together to be monitored, updated, and used by everyone will be a key pillar of integration.
Such a platform will enable efficient communication by reducing dependencies on calls and coordination with third parties. Having near real-time access to information will help logistics teams respond quicker to external changes. And supply chain leaders will get more control over distributors, regardless of the stage or location of the journey.
Ability to adapt
In the past, the complexity of supply chains led to some rigidity because speed-to-market and cost efficiencies were the primary drivers behind decision making. Today, decision making is changing. The reduction in demand during the Covid-19 pandemic caused excess inventory in some markets, while others were short of stock, highlighting the need to respond to demand more flexibly. The lack of pre-established routes in emerging markets and changes in customs regulations in many countries have also shifted the focus onto the ability to adapt. Leaders in the industry know that if they can respond to new situations quickly, at the lowest cost, with little effort, and with no loss of results, they’ll have an edge over the competition.
Agility to respond to consumer trends
Knowing exactly how many cans of cola, rolls of toilet paper or packets of wheat flour are going to be sold in each store is not enough. Businesses need to be able to deliver their products to these stores. That’s why logistics (as opposed to transportation) is so crucial for brands. The right logistics set-up allows for speedy integration of demand and trends data into supply chain objectives and processes. This integration then goes on to enable smarter demand planning, stocking, and production forecasts.
To achieve this, companies would do well to partner with logistics service providers who can:
- Easily adopt demand prediction infrastructure
- Transport products regardless of the route, or urgency
- Optimise inventory, from factory to store
- Improve delivery precision
Whether it’s unexpected disruptions in transit, at control and review points, or customs, some delays cannot be avoided. What companies need to make sure is that they act fast, recover from the delay, and keep their cargo moving. To do this, they need visibility from factory to point of sale. Such end-to-end visibility depends on all logistics stakeholders involved. If even one party does not have the technology to provide adequate visibility, response times slow down.
A logistics partner with the technology to unify and share information across all parties, and a dedicated control tower to manage and analyse all supply chain information would be a great asset to businesses.
Building a greener supply chain will need long-term thinking and a commitment to reduce carbon emissions throughout the logistics ecosystem. For this, brands need to partner with logistics service providers who share their vision and values and have the infrastructure to back their sustainability goals. After all, regulations are here to stay, are likely to get more stringent, and are anticipated to reach all international markets sooner rather than later.
To learn more about how Maersk’s logistics solutions can support the transformation of your business, talk to our experts.