快消品供应链管理|马士基

行业概况

快速消费品（快消品）形成了全球最大行业之一。从早起用荷荷巴油沐浴露淋浴，到我们的燕麦水果早餐，或者本地酒吧的同事小聚或者街头小吃——我们的世界始终围绕消费品旋转。

如今，日新月异的消费者偏好和新技术让这个行业疲于应付。客户要的是创新产品，这意味着要快速生产更高产量的更多品类的商品。在发展中市场，消费者的购买力也在逐渐提升，因此需要更庞大的供应链。

根据美国联合市场研究(Allied Market Research)机构的研究，全球快消品市场预计在 2025 年达到 153,618 亿美元，未来五年的增长速度惊人，达到 5.4%。新的发展空间带来更大的商业机遇。 Statista 的研究也显示电子商务每年的增长速度都超过了传统实体店。消费者需要新产品，例如更健康、可持续发展的产品，预计这将为快消品公司打开新的道路。

马士基——可靠的合作伙伴

世界各地的快消品领头羊都将他们的物流交给了马士基，因为我们深刻了解他们的运营模式。一支专门的内部专家团队分析每个品牌的独特需求，助我们提供度身定制的服务。我们专注于几个行业分支，包括食品、饮料、家居护理产品、个人护理产品、烟草、化妆品、生活用纸和消费品包装。

我们拥有包装消费品 (CPG) 供应链专业知识，在此基础上结合我们对市场和消费者偏好变化的认识，为您的产品和需求打造度身定制的解决方案。

因此，快消品行业显露的供应链趋势如下：

供应链的灵活性

灵活的解决方案，应对不断变化的运输和快消品物流需求。
装运数量变小，更直接、专注于更快的反应。
需要能支持全球供需变化的替代运输模式，从而保证上市速度以及降低延迟风险。
供需区域化，快消品公司将其采购地区转移到产品生产和销售的市场。
供应商的集中意味着快消品公司需要与其商业合作伙伴紧密合作，才能实现整体目标。

供应链技术的崛起

通过实时的可视性和云端解决方案，以数据驱动供应链优化。
端到端的数据可视性，助力决策制定。
高级机器人、自动化技术系统和增材制造——第四次工业革命带来传统供应链改革。

对可持续发展的重视与日俱增

透视最环保的运输和物流方案。
专业知识和建议，支持可持续发展日程。
更重视减少快消品供应链中的塑料和废物。
强调符合环保和道德的生产选择，通过可持续发展标签提高客户意识。

The impact of Coronavirus on consumer spending

The impact of coronavirus on trade has caused an immediate and long-lasting change in consumer spending for FMCG companies. This shift is due to an increase in demand for specific fast-moving consumer goods, changes in consumption trends and stock needs. Businesses are now relying on an agile and innovative supply chain.

If current trends are to be the new normal, consumer goods companies need flexibility, visibility and clarity in their global logistics process to be successful. In this webinar, FMCG Supply chain “Bread and Butter”, our panel of experts discuss the future of the sector’s supply chain – the trends, strategies and solutions required. Find out how you can leverage data and emerging technologies to remain on top of ever-changing demand for your FMCG products.

FMCG Supply Chain – “Bread and Butter” for the new normal

为客户增值

选择马士基作为合作伙伴，利用我们对快消品行业的深刻认识，构建更高效的供应链。

我们的重心是在一支由高素质物流专业人士组成的国际化团队的引领下，提供以安全性和数字化创新为特色的灵敏解决方案。

我们的服务

生活方式的变化极大推动了快消品市场的增长。此外，全球人口增加、快消品意识发展、新产品频繁上市、快消品品牌的有效宣传也是促进全球快速消费品市场增长的其他因素。

——美国联合市场研究(Allied Market Research)机构

不得不说，照新冠疫情目前的发展态势来看，Tradelens 是我为我的供应链所做的最佳投资。我经历过 911、2003年美加大停电和飓风“桑迪”，而现在我们正在经历新冠疫情，很明显在今时今日，像 Tradelens 这样的稳健平台几乎不可或缺。我想给我的整个团队发送电子邮件，确认他们都拥有完全访问权限并且正在有效利用它。

——一家领先的可可粉贸易公司的运营副总裁

物流的层级分解

随着不同的 “PL”（或称为方物流）之间的争论不断，区分不同层级可能会令人困惑。对于快速消费品公司而言，外包物流业务至关重要。内部物流部门或许成本效益高，却将您的时间和精力从首要的业务上分散出去。

适合的 PL 可帮助您简化供应链、降低成本并解决协调和可见性难题。在此，我们以乳制品生产商 Jake 为例，了解不同的 PL 如何影响其供应链：

了解详情

从更快、更可靠的路线到达中国

节约转运时间是将运营成本最小化的关键因素。当一家欧洲领先奶粉制造商希望能找到更快、更经济地到达中国的方式时，我们接受了挑战。我们的专家设计出一套专门的联运解决方案，让客户在将转运时间缩短近一半的同时，实现 95% 的准时交付可靠性。

在此处详细了解我们的洲际铁路解决方案。

了解详情

New trade agreements are bound to shape the business landscape and logistics, not just in Europe but around the world. As with most changes, it is likely to present us with both challenges and opportunities. So, what does the post-Brexit trade deal mean in practice for the Retail and Lifestyle industries?

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Insights A step ahead: how to spot and adapt to emerging global trade patterns

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Case studies Taking collaboration to new heights

Leading FMCG company uses Maersk Air Freight to bring emergency COVID-19 testing kits from Europe and Asia to Africa.

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Insights Consumer goods companies move to simplify their systems

Simplifying systems

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Insights First to market: FMCG supply chains flex for success

First to market

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Case studies Increasing supply chain visibility to reduce logistics complexities and costs

How Maersk provided end to end visibility for better management of costs and sharing of information

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Expert opinion Differences and Similarities between Fresh and Frozen Goods

Thue Barfod, Global Vertical Head for Seafood shares vital insights in fresh produce logistics at Cool Logistics Asia 2020.

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Insights Moving from faster prediction to faster response in FMCG supply chains

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Moving from faster prediction to faster response in FMCG supply chains 20 Nov 2020

Insights Strategies for Consumer Goods companies to build supply chain resilience

In this webinar on ‘Strategies for Consumer Goods companies to build supply chain resilience’ our senior leaders and a guest speaker from the Massachusetts Institute of Technology (MIT) will discuss strategies to build supply chain resilience into businesses

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Expert opinion International trade compliance dynamics of forced and child labor

Janet Labuda, our Head of Compliance at Vandegrift, a Maersk Company, discusses how you can protect your supply chain from forced and child labor and take corrective action if and when necessary.

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Case studies Hit the ground running with the help of efficient supply chain solutions

Arla overcomes joint-venture challenges with the help of efficient supply chain solutions.

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Insights The future of the FMCG supply chain is already here.

From sourcing, manufacturing and packaging to logistics and distribution – your supply chain has many moving parts.

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