The logistics industry was always braced for an unpredictable 2023, but even the most insightful forecasters couldn’t have envisaged what was to come over the course of a turbulent year.

Rising geopolitical tensions, climate extremes, global economic instability and more resulted in major supply chains challenges, including one of the most prominent supply-demand imbalances of recent times.

As we look ahead to 2024, the market is in recovery mode and organisations across Europe are searching for stability. However, as there are still a number of storms that need to be weathered to achieve exactly that, the question remains: is your supply chain ready for what 2024 has to throw at it?

Tackling supply chain challenges in 2024

Juan Cajiao (Maersk Global Head of Market Activation) sat down with expert Rob Zuidwijk (Rotterdam School of Management Professor of Global Supply Chains and Ports) to discuss all things 2024 and how businesses across Europe should be preparing for the year ahead.

In episode one of our three-part video series, Juan and Rob outline the major risks for supply chains and determine three key questions that supply chain leaders should be asking themselves moving into 2024.

Stay tuned and join the conversation in parts 2 and 3 of the series on Logistics Insights.

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