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After nearly three decades advising FTSE 100 supply chain executives on business transformation, Maria Villablanca believes contract logistics leaders are focusing on the wrong solution. While resilience is often framed as a technology challenge—driven by dashboards, visibility platforms, predictive analytics, and AI, she argues that true adaptability starts elsewhere.
In this article, Villablanca explores why leadership, decision-making, and smarter contract design may be far more critical to building adaptive contract logistics operations than the latest technology investment.
