Over the past 12 months, supply and demand haven’t exactly enjoyed a perfect marriage. With soaring inflation and economic crisis plaguing Europe in 2023, the appetite for purchasing non-essential goods plunged to near-unprecedented depths - leaving a lot of businesses with an inventory headache to cure.

However, with inflation expected to slow down in 2024 and retail volume growth recovering as a result, there’s certainly cause for optimism heading into the new year if companies can get their strategies right.

Can logistics connect imbalance between supply and demand?

Juan Cajiao (Maersk Global Head of Market Activation) had a coffee with Rob Zuidwijk (Rotterdam School of Management Professor of Global Supply Chains and Ports) and discussed how businesses across Europe can prepare their supply chains for everything 2024 has to throw at it.

In episode two of our three-part video series, Juan and Rob analyse how logistics can be leveraged to play the connecting role between supply and demand and why unifying physical and digital supply chains can be hugely beneficial in 2024.

You can watch the episode 1 of the series Managing your logistics strategy in 2024: major risks and important questions and stay tuned for episode 3 on Logistics Insights.

集成图标

行业内部人士分享独到见解

进入真正的综合物流世界。简单操作,即可获取启发,积累知识,获得相关的行业洞见。

未来,您想随时了解必读行业趋势吗?

使用此表格注册,即可直接在您的邮箱中接收我们的洞察见解,进入一个真正的综合物流世界。简单操作,即从我们为您量身定做的精选文章中获得启发,了解相关行业洞察信息。您可以随时取消订阅。

您已经完成了,欢迎“登船”!

您已成功订阅我们的“物流洞察”。我们将很快向您发送一封确认电子邮件,期待未来为您发送必读的行业趋势分析。

出错了

糟糕!出错了,我们没有收到您的信息。请尝试再次提交您的信息。如果问题仍然存在,请联系我们

未来,您想随时了解必读行业趋势吗?

使用此表格注册,即可直接在您的邮箱中接收我们的洞察见解,进入一个真正的综合物流世界。简单操作,即从我们为您量身定做的精选文章中获得启发,了解相关行业洞察信息。您可以随时取消订阅。

请勾选上面的方框,然后单击「提交」。

填写此表即表示您确认并同意马士基根据我们的隐私公告规定储存您的个人数据。