In the past year, there has been huge demand volatility in the market. As a result, FMCG businesses faced capacity constraints, container shortages, and port congestions in the absence of transparency and predictability in supply chains. At a time like this, FMCG companies are looking to leverage their partnerships with logistics providers and focus on achieving end-to-end visibility.

In our roundtable discussion “Is full supply chain visibility the future of FMCG businesses?” moderated by Richard Wilding— Professor of Supply Chain Strategy at Cranfield School of Management, our experts, Mattias Praetorius— Global Head of FMCG, Lars Schmeltzer— Global Head of Orchestration, Gerard Hazenberg— Europe head of 4PL, and Sherif El Nahass- Head of Global Logistic Procurement at Nestlé discuss the importance of real-time end-to-end supply chain visibility and the role of technology and innovation in achieving it.

The key highlights

When it comes to FMCG customers, the need of the hour is flexibility. Being able to adapt to changes quickly not only helps mitigate supply chain risks, it also allows businesses to avoid disruptions affecting their end consumers.

To do this, real-time end-to-end visibility is a must. And technology such as predictive analytics and machine learning capabilities aid in continually monitoring the supply chain and taking quick decisions about potential disruptions.

Another important aspect to overcoming supply chain challenges is collaborating with logistics partners, building relationships and managing them in order to work together towards the common goal of having a resilient and agile supply chain.

Watch the video to discover the importance of real-time end-to-end visibility in achieving a flexible FMCG supply chain.

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