Data and AI ethics

Our data-driven logistics solutions are empowering businesses with more predictability, agility, and resilience. Protecting our customers’ data is critical to this digital transformation.

Why data protection matters

Responsibly managing data from customers, business partners and employees is a critical issue in today’s society. AI is having a transformational impact on logistics and requires effective governance in place to responsibly unlock future innovation.

Through strong governance and ethical use of data and AI, we mitigate risks and position Maersk as a digital frontrunner in our industry, in alignment with our purpose and values. This is essential to our customers, partners and our business strategy.

Our ambition

Our ability to offer innovative logistics services relies on optimising customers’ supply chains with data-powered technology. We maintain the trust of our customers, business partners and employees by continuously improving how we safeguard this data and respectfully use it in our innovations while mitigating risks.

Data ethics

Our targets

100%
Employees (in scope) trained on data ethics

Highlights in 2024

93%
Of in-scope employees trained in Data ethics
Challenges in reaching all employees remain but we maintain the rigor of a 100% target for 2025.

Priorities and actions

Securely managing data collected from our stakeholders, including our customers, is a priority. Our actions focus on ensuring our business grows ethically in parallel with our increasing use of technology - including AI - and corresponding volumes of data. These are governed by four key principles: transparency, respect, security and innovation.

Taking an ethical lead

Our Data Ethics Programme enables Maersk to grow in line with our vision and set a high bar for the ethical use of data in our industry.
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Evolving ethics for new realities

Our approach to data ethics asserts the human right to privacy and the ethical use of artificial intelligence and confidential data.

Featured highlights and case stories

Maersk Data Ethics Policy

Data is central to Maersk’s Global Integrator vision, where technology simplifies and connects global supply chains and unlocks new ways of creating value for our customers. The use of data will only increase in the future, while associated technologies will become more sophisticated.

Launched in 2021, our Data Ethics Policy defines how we collect, store, and use data responsibly across our organisation. It sets out four principles of transparency, security, respect and innovation, to guide all Maersk employees when working with data. Oversight for data ethics is anchored in a cross-functional committee that reports to Maersk’s Executive Leadership Team.

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Download Data Ethics Policy

Annual Report 2024

For the first time, we are reporting on our sustainability performance as an integrated part of Maersk's Annual Report. See the report for more information on progress towards environmental, social and governance commitments.
Annual report 2024

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