In testing times there’s a need for retail and lifestyle businesses to build resilience. Logistics must be part of the solution.


For European businesses, the Covid-19 pandemic is just one strand of a complex web of challenges. Geo-political movements, new tariffs and regulations, capacity constraints and fluctuating demand all add to an unpredictable trading landscape.

Dedicated logistics and procurement professionals worked hard to get their businesses through the supply chain disruptions of 2020, but in this new paradigm it’s the right time to re-evaluate operations. Is there more value in working directly with one partner that can help integrate each step of the supply chain?

At Maersk, we think so. We have undergone a radical transformation to offer integrated transport and logistics solutions for businesses of all sizes. We manage our customers’ supply chains by air, rail, road and ocean, as well as offering warehousing and e-commerce solutions. And our best-in-class technology gives our customers complete visibility and total control, at a purchase order and SKU level.

Recently, to deepen our understanding of our customers’ challenges, we commissioned The Economist’s Intelligence Unit to interview 450 retail, lifestyle and FMCG supply chain executives. The research shows that European organisations are facing challenges around meeting fluctuating demand, poor flexibility and visibility, the pivot to e-commerce, and the high customer expectations that go with that.

To show how Maersk solutions are helping retail and lifestyle businesses build supply chain resilience, download the eBook today.

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